Art One
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 FRITZ SCHOLDER ORIGINAL ONE OF A KIND INK ON PAPER HAND SIGNED 1963 WOMAN $1,995.00 Time Remaining: 2d 12h 8m |
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 Gorgeous Stow Wengenroth original litho One Summer Day 1957 pencil signed $20.00 (1 Bid) Time Remaining: 5d 8h 46m |
 David Burliuk Rare Drawing On One Side Personal Letter On Back Color Rhyme 39 $420.00 Time Remaining: 1d 7h 7m |
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 One Step at a Time Steve Hanks Limited Edition Fine Art Print $165.00 Time Remaining: 1d 13h 28m |
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 Thomas Kinkade HOMETOWN CHRISTMAS 8x10 Promo Art Sheet Collectible LAST ONE $8.99 Time Remaining: 12h 23m |
 Thomas Kinkade LAMPLIGHT BRIDGE 8x10 Promo Art Sheet Collectible LAST ONE $7.99 Time Remaining: 12h 24m |
Art One
Gaining the Advantage in Art Marketing Through the Internet
No one can afford to overlook the internet, even the art world today is gradually embracing this powerful tool.
Mention integrating internet and art and Sotheby's costly failure during the dot-com era immediately comes to mind. Eager to replicate the success by dot-com companies, Sotheby's invested 25 million to build an online auction site Sothebys.com in 1999. Things rarely turned out as planned. Sothebys.com switched partnership twice - first with Amazon, then with eBay. Within three years, the site folded and Sotheby's refocused on live auctions.
Sothebys.com quick demise left many professionals sceptical about online art sales.
Today, has professionals in the art world changed their views?
Many remain wary against the internet. Worries of art being digitally downloaded and copied are embedded in them. They are also concerned when artist's contact is publicly available, giving collectors direct contact to artists. To them, internet is a double-edged sword that has to be balanced carefully.
Nevertheless, the art world is seen experimenting with internet, albeit slowly. The unparalleled advantage the internet offers is permanent accessibility to every user. "Art in museums and galleries have opening hours, but the internet is opened, all year round" says Jean Khan, a private collector.
Art Basel Miami Beach, one the world's top art fair has launched a mobile application available for apple and blackberry users. Featuring interactive 3D-maps to navigate through exhibition halls, this handy application automatically creates access to global audiences who are unable to physically visit Miami. Users can also list artworks as favourites and share them easily with friends.
Art.sy, a start-up company based in New York is also involved in enabling discovery of new art with technology. Art.sy's proprietary search technology gives intelligent recommendations based on collectors' personal preference. Searching for art is made incredibly easy, without leaving the comforts of their homes. Art.sy raised $1.25 million from Google's CEO and other reputable investors late last year.
Apart from art fairs and start-ups, major art publications are also venturing into the virtual space after years of printing glossy hand-outs. However, having a website is hardly sufficient. Mobility is key now. C Arts Magazine recently rolled out a digital version for ipads which enables speedier loading time and easier browsing.
Younger generation are the collectors of tomorrow. Given their appetite for connectivity, art businesses must stay abreast of internet advancements in today's information age. Will consumers start to buy art online? Well, luxury goods are already being bought online. What's to stop us from buying art online?
About the Author
This article is written by Ng Cai Lin, an art consultant with Artyii.com, a sales and information arts platform for Asian art and for artists to put up their paintings for sale. Throughout her career, she has seen a marked increase in sales done through this platform or on artists'blogs.
Asian Art | Buy Art Online
How does one make it in the art world today (what are the steps)?
Specifically: Is it true that its about who you know and which art school you have gone to? What if you haven't gone to art school? How does one get noticed? Is age an issue?
Lets take it from: ok Ive done a bunch of cool abstract paintings, now what?
Thanks for your help....
Hello there, I'm an artist and I've found it difficult, until fairly recently, to get my work noticed. I guess it's been mostly due to lack of confidence on my part though. I found that looking for art competitions via a search engine like Yahoo or Google was a good start. You can find all sorts of varied and media specific competions all over the world to enter.
Have a look at this website http://www.artministry.co.uk/services/delta_cms/content/default.aspx they give you loads of info an support if you're just starting up. They can give you advice on how to market yourself, and you can sell your work via the website.
Good luck!
A Very Potter Musical Act 1 Part 1
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